Countdown Pages! Now available for all eligible artists.

What are Countdown Pages?

Countdown Pages are a new feature on Spotify that allows artists to create a dedicated page for their upcoming releases. This page lets fans pre-save the music, watch exclusive clips, get promotional items, and follow a countdown timer leading up to the release. Once the music is released, fans receive a push notification, and the music is automatically added to their libraries.

TIP to benefit artists:

- Boost Initial Streams: Nearly 70% of users who pre-save an album stream it during the first week. This boosts your initial stats and increases your visibility on Spotify charts, attracting new listeners. This is crucial for making a solid first impression and driving early momentum for your release.

- Strengthen Fan Relationships: Offering exclusive content and promotional items through your Countdown Page creates a richer, more personalized experience for your fans. This generates excitement and strengthens the connection with your audience, making them feel more involved in your journey.

- Push Notifications: Once your music is released, Spotify sends a push notification to all fans who pre-saved it, ensuring they don’t miss out on the new content. This feature maximizes streams in the crucial first hours and days after the release, helping to maintain sustained engagement.

How to get started?

1. Log into Spotify for Artists: Navigate to the Music tab and then to Upcoming Releases.

2. Create Your Countdown Page: Select your release, click Start, upload clips, and tag your merchandise.

3. Promote Your Page: Share your Countdown Page on social media to encourage fans to pre-save and engage with your exclusive content.

Ready for your next big launch!