At Zil Distribution we’re sharing key strategies to help stand out on the platform and make the most of this opportunity

⁃ Upload the music to TikTok, ensuring the songs are available and distributed in TikTok’s music library, making it easy for users to incorporate them into their creations. Don’t overlook the older tracks; sometimes, an older song can go viral on TikTok, so ensure the entire catalog is accessible.

⁃ Authenticity is the key because TikTok values originality over perfection. The key is to connect with your audience genuinely.

⁃ Capture attention from the start. What does this mean? The first few seconds of a video are crucial. Create content that grabs users’ attention right from the beginning.

⁃ Inspire the community by encouraging content creation using your distributed music, whether through dance challenges, memes, or tools like Duets and Stitches, to interact with other creators and boost audience participation. TikTok favors this kind of engagement, so focus on creating videos that drive comments, shares, and repeated views.

⁃ Invite conversations to generate discussions around your videos. The more people interact, the more likely the algorithm will boost the video.

⁃ Post regularly with a genius strategy to maintain a consistent presence on the platform, adjusting the content to maximize TikTok’s algorithm impact.

⁃ Diversify your approach to present your music from different angles to engage your audience and increase their familiarity with your songs.

At Zil, we are passionate about helping artists reach new heights. We’re committed to providing the support and tools necessary for the music we distribute to stand out and connect with a global audience.