There are two main problems:

1. Increase in Manual Paperwork: Brands are moving away from commercial music.

2. Fragmentation of the Entertainment Industry: Lower-value sync opportunities require the same approval process as higher-value ones.

Strategies to Modernize the Process

◆ Digital Platforms:

- Efficient Management and Licensing: Create a centralized system to access music catalogs.

- AI and Advanced Search: Recommend music based on client needs and facilitate quick licensing.

◆ Process Standardization:

- Standard Contracts and Rates: Unify contract formats and terms to reduce complexity and negotiation time.

- Rate Database: Create a database of standard rates for different types of sync (advertising, TV, film, etc.).

◆ Automation:

- Digital Rights Management (DRM) Systems: Automate rights and permissions verification.

- Electronic Signatures: Streamline approvals through contract management platforms.

◆ Transparency and Communication:

- Real-Time Dashboards: Allow clients to see the status of their licensing requests.

- Direct Communication: Facilitate communication between clients, record labels, and publishers through integrated platforms.

◆ Training and Education:

- Training Programs: Offer education on new platforms and processes.

- Technological Adoption: Foster a culture of tech adoption within record labels and publishers.

◆ Collaboration:

- Consortia and Working Groups: Include representatives from record labels, publishers, sync platforms, and clients.

- Conferences and Workshops: Promote best practices and emerging technologies.

Benefits of Standardization:

▹ Speed: Faster licensing means less waiting time.

▹ Ease of Use: Fewer errors and misunderstandings.

▹ Cost Savings: Lower operational costs.

▹ Greater Efficiency: Resources can be redirected to strategic activities.

▹ Client Confidence: Transparent terms and conditions.

▹ Reduction in Disputes: Fewer legal and commercial disputes.

▹ Democratization of Access: More opportunities for artists and composers.

▹ Competitiveness: Commercial music competes more effectively.

▹ Revenue Growth: More use of commercial music.

▹ Activation of Dormant Catalogs: More sync opportunities.

▹ Technology Adoption: Easier integration of automated systems.

▹ Flexibility: Quick adaptation to market changes.

▹ Global Expansion: Easier license management across multiple territories.

▹ Cohesion: More cohesive working environment globally.

In summary, standardization can transform the music sync industry, making it more efficient, transparent, and accessible for artists, composers, and end users of music.