Knowing them is critical, so let’s identify who these superfans are and how they can help you grow.
The Collectors: These fans love to have everything related to their favorite artist. They are willing to spend money on unique items, from records and vinyl to exclusive merchandise. If you’re an artist, consider releasing limited editions and exclusive products for these loyal followers. Explore external niches, such as video games. It’s time to develop artist-driven tools to engage superfans in these gaming environments and leverage them in merchandising sales related to the artist. This channel is also crucial for reaching music producers. The rise of music-creation tools within video games is notable.
The Promoters: These superfans can't stop talking about their favorite artist on social media, at work, and with friends... They are a constant, free marketing machine. It's highly beneficial to allow fans to be recognized by their favorite artist and to share exposure on social media.
The Creatives: These fans create fan art, cover your songs, make choreography videos, and more. Their creativity expands your influence to new audiences. The key is encouraging this creativity by sharing their work on social media and creating contests to showcase their talent.
The Loyalists: These fans have been there from the beginning and will remain no matter what. They know your entire discography, attend concerts and defend you fiercely. Maintain this loyalty by offering exclusive experiences like meet and greets, early ticket access, and BTS content. Streaming isn't the only way fans express their support, but it’s crucial for turning fans into superfans. Reaching those who dedicate most of their attention, both live and online, is critical.
The Activists: They love your music and the causes you support. They participate in campaigns and movements, aligning their values with yours. Integrating these values into your message as an artist and collaborating with superfans in charitable activities strengthens this bond.
Recognizing some of these types of superfans will enhance your career.